There are a lot of opinions out there on how to plan an event. Some insights can be incredibly helpful while others sound good, but fall short. We have heard a few pieces of “advice” that haven’t delivered on their promise to make things easier.
“Always plan for the absolute worst.” This advice may seem sensible, but this viewpoint can have a highly stressful and negative effect on the event planning process. If you focus on everything that can and probably will go wrong throughout an event, chances are you will be blindsided by other issues you couldn’t predict anyway. Event planning is a stressful job, so don’t start there. A better way of thinking about it is “always pay attention to detail.” Instead, start with the details and go from there. Have a plan A, B and even a plan C if necessary, it’s all in the details.
“I’m sure I can figure it out on my own.” This type of statement is usually given to yourself as a little pep talk. It usually comes with the caveat, “if I have enough time or resources.” Even if the statement is true, don’t be afraid to reach out to others who have experience. This is especially true when it comes to event planning. Your time is more valuable than you realize and stretched way to thin. Having access to professional guidance and support can help get the job done right, give you peace of mind and keep you focused on the things for which you are best suited
“Your memory is sometimes enough.” The key word in this statement is sometimes. Relying on “sometimes” can be pretty detrimental when planning an event. From all of the things that need to get done, problems to be solved, people to meet with, details to look into, and jobs to be delegated don’t rely solely on your brain power, even sometimes. We can easily over look seemingly small details that can often result in a very large impact down the line. Write it down, set a reminder, make a list, or better yet, they most likely have an app for that.
“Expect great things from spur-of-the-moment ideas.” All ideas and plans of action start somewhere. Running with the first idea that pops into your head may not lead down the intended path. Brainstorming can have a tremendously positive impact when planning an event. Brainstorming lends inspiration, creativity and clarity to ideas; helps develop good ones and weeds out unfruitful ones. When there is a big amount of company time and money being spent, spur of the moment ideas can lead to mistakes and disappointment that we didn’t see coming. Think about who your audience is and what they want and need. Often times we are biased and don’t realize it. Share your idea with potential audience members and current clients to see if they find it just as interesting or entertaining. If you want your event ideas to be successful, bring in new clients, and create buzz, then BRAINSTORM!